Abercrombie & Bitch

Even though I'm very fond of partially nude men (perhaps excessively so) Abercrombie and Fitch's stores and advertising irritates me profoundly. Maybe it's because they use homoeroticsm to peddle overpriced mediocre clothes, but don't want to embrace their queerific identity or maybe I'm just projecting the snotty attitude so many really pretty gay men have onto them. Maybe it's just because they light their stupid stores as if they were nightclubs. Anyway, I was plenty amused to run across this prank by the group Improv Everywhere . According to their website, Improv Everywhere “causes scenes of chaos and joy in public places” including A&F. Go to their website and watch the video of them invading the store and the hypocritical, tight-ass over-reaction by the staff.